Selfishism? Selfism?

Rolling through some of the blog postings and articles from the last week or so and considering responses to the articles, I wonder if those sources communicate a shift in the meaning of the word 'racism'. There's a clear directional shift in the discussions on whiteness from the figure of white being positioned against an other, darker figure to a self reflecting white engaging in other whiteness. This apparent disregard, in the name of the other, of the other for professional purposes does not clearly signal racism but rather a sort of fatigued self-absorption. White, in whiteness theory, does not appear to hate or even dislike other colours in the rainbow. White's just tired of pretending to care that there's a rainbow. White has a mortgage, his wife's working a second job to pay for the nanny and the Volvo, his kids need Wii's and iPhones so he can reach them with the Blackberry and, frankly, White's got bigger fish to fry. Brown in fabrication has an engineering degree and no less job uncertainty than Yellow in shipping. Let's not even mention Pink, over in sales - the only one with job security, sure, but that's based on a gutwrenching daily diet of Pepto and self-degradation.

They're all white in some light spectrum or other and they just want stuff. If being white can be mobilised to help them get stuff, then so be it. The mortgage still needs paying, the Volvo still has a year left on the lease, the kids still start dating people with piercings in their genitals. White's not really racist, just selfish and tired of being told to feel guilty - even for the stuff White can clearly take responsibility for. White's selfish and oblivious, not against you and not with you either - unless you can help White get somewhere. Perhaps we need a new word for White's particular brand of sociopathy, something that reflects the clear lack of effort or interest White has in employing any emotion on behalf of others, positive or negative. Something that indicates White's total colour blindness.